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Nike was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. It is headquartered near Beaverton, Oregon, in the Portland metropolitan area.
Nike is an American sportswear company which is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.
The company is considered the largest marketer of athletic footwear and its products are sold in more than 160 countries worldwide.
Nike markets its products under its own brand, as well as Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and other subsidiaries including brands Jordan, Hurley Int. and Converse. Besides manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.
Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods.
Find out about their latest collections by visiting their official website: nike.com.
The idea of the name Nike came to Jeff Johnson who saw in his dream a Greek goddess named Nike. Her image was one of the reference points for creating a logo. Knight met with the designer Carolyn Davidson when he studied at Portland University.
In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,‘swoosh’, which symbolises the sound of speed, movement, power and motivation.
The well-known NIke logo was designed in 1971 by Carolyn Davidson, a graphic design student, for the company then known as Blue Ribbon Sports.
The Nike Swoosh logo stands for motion and speed. The shape depicts an arc of movement.
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